Here’s a tip to remember: What’s familiar to you can be mind-blowing for your audience.

You live with information about school meals every day, but most people don’t. Don’t be afraid to say things that seem commonplace or assumed to you. For example, when I tell people that broccoli has more vitamin C than oranges or grapefruit, minds are blown - and people remember it. 

Saying something once is never enough.

So often, I run across marketing messages that lack punch - the messages don’t stay with the recipient. You don't have to get into the weeds, but giving people tangible examples of what you’re saying helps to frame the topic for users. One way to avoid that is to add specificity to your messages.

We are frequently asked about the necessity of school nutrition departments having their own marketing channels, and social media in particular. Districts often have Comms people or teams, and it feels like those people should be able to help manage nutrition outreach. The reality, however, is far different.

While there are many reasons to have your own channels, we’d like to share three of the primary reasons we advocate for nutrition departments to have their own social media channels.

Some things that restaurants do to market themselves are absolutely relevant to school nutrition, while others are distractions that take us away from what makes school nutrition unique.

School nutrition is a complex operation, and clarifying the most impactful areas for a busy audience comes with its own set of challenges.

That’s why we maintain strategic guidelines for our clients’ marketing that help to take the hundred things we want people to know about what we do and create compelling and confident messaging.