Why? And Simon Sinek’s “Golden Circle”

Simon Sinek TED Talk
Simon Sinek TED Talk

This TED Talk was brought up in conversations both yesterday and today, and the principles of it are those that we use so frequently that it’s worth sharing this talk. The crux is asking why? Why are you making or offering or doing something? Is it to solve a problem? To make someone’s life easier or more efficient? Are you doing it to free people to improve their communities? “Why” has passion, a story, a compelling reason. “What” something is/does is merely description of features, but it doesn’t move you. “How” is great for the tinkerers, and perhaps for hackers, mashup artists, etc. but it’s fundamentally not a category around purpose.

So when you’re looking at your work, your project, your non-profit, your school or church or home brewing group, ask why it is you’re doing it. That way, when someone asks you about it, you have a story with meaning, with heart and with soul.

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