The Challenge


Develop original content by and for science and STEM educators to encourage viewership of an original television series focused on scientific breakthroughs.


  • Part of National Geographic Channel’s highest rated programming season.
  • Renewed for 2nd season.
  • Engaged wide-ranging networks of educators and education-focused organizations.

The Work

  • Episode-by-episode reflections from educators linking content of the episode to applications in the classroom.
  • Partnered with national education organization for distribution of reflections via it’s organizational blog and email channels.

STRATEGY: show educators using the content

  • Utilize name and brand awareness of Ron Howard, Brian Grazer, key series talent, and Imagine Entertainment to garner participation from educational networks.
  • Secure content from educators across age and grade levels to showcase the accessibility and reach of the series content.
  • Allow well-networked educational organizations to attach themselves to the National Geographic brand via original content.