We are frequently asked about the necessity of school nutrition departments having their own marketing channels, and social media in particular. Districts often have Comms people or teams, and it feels like those people should be able to help manage nutrition outreach. The reality, however, is far different.
While there are many reasons to have your own channels, we’d like to share three of the primary reasons we advocate for nutrition departments to have their own social media channels.
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1) No one knows more about it than you
School nutrition has specific information and lots of moving parts. Even the most engaged comms team isn't going to know what to post as naturally as someone who lives in the space. They’re not bad, they just don’t know, and they don’t have time to become experts.
2) No one cares about it more than you
If you aren’t owning your message, who will? When push comes to shove, you’re the owner of your department, and you have the opportunity to take control of your message before someone fills the vacuum of information. You can build allies and champions, but every communication strategy needs a leader, and that’s you. You need to own your story.
3) No one has more incentive than you
Comms departments aren’t going to post multiple times a week, and probably won’t even post multiple times per month. You need regular content and engagement. Plus, by posting your own content, your comms department can actually share what you’re already doing, making it easier for them. This extends to every school site in your district, as principals and office managers can share ready-made content relevant to their schools.
If you want to take control of your story and boost your social media presence, let us know by setting up a quick consultation. Click here to schedule a time.
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