So often, I run across marketing messages that lack punch - the messages don’t stay with the recipient. One way to avoid that is to add specificity to your messages.
You don't have to get into the weeds, but giving people tangible examples of what you’re saying helps to frame the topic for users. Some examples:
- Ours Vs Theirs: We created these comparison graphics to show the difference between a healthy school meal and a comparable meal at a restaurant. People are blown away to see the nutritional components and how much healthier school meals are. These graphics hit people where they are and invite conversation and engagement; the information sticks.
- Quantifying the Value of Free: It’s one thing to tell people that school meals in California and other states are free thanks to Universal Meals. It’s another to put a dollar amount on that. And if your audience is a family with 2 or 3 or 4 children, the impact multiplies. Free does not equal cheap, especially when it comes to feeding our kids.
- Get 45 hours a year back: Time is in scarce supply for everyone, so make sure your parents and families know you can give them time back from meal prep, shopping, and cleaning up after your prep. Imagine getting 45 hours to spend more time with your family, while saving money and knowing your kids are getting great nutrition.
When you’re creating marketing messages, get specific and look at the tangible impact.
Stop letting your marketing fall through the cracks and take control today