Here’s a tip to remember: What’s familiar to you can be mind-blowing for your audience.
You live with information about school meals every day, but most people don’t. Don’t be afraid to say things that seem commonplace or assumed to you. For example, when I tell people that broccoli has more vitamin C than oranges or grapefruit, minds are blown - and people remember it.
You may think people remember that you told them about the amazing salad bar that kids get to access every day, but I guarantee that many parents have no idea. The fresh produce you get from local and regional farmers? Talk about it regularly. The new items you added to the menu? Shout it from the rooftops!
Saying something once is never enough.
Don’t be afraid to repeat things throughout the year. No one pays attention to everything we say, which is why repetition is so important.
You’re an expert on school food, and that means that amazing things can seem commonplace to you. But don’t keep that knowledge to yourself.
If you’d like help to take control of your story, schedule a quick consultation with us today.
