School nutrition is a complex operation, and clarifying the most impactful areas for a busy audience comes with its own set of challenges.

That’s why we maintain strategic guidelines for our clients’ marketing that help to take the hundred things we want people to know about what we do and create compelling and confident messaging.

One of the biggest misconceptions we run into when talking about marketing is a client (or potential client) thinking that the process is about placing themselves at the center. But we are Obi-Wan Kenobi, not Luke Skywalker. Dumbledore, not Harry Potter.

Now is a time to communicate and tell our stories more than ever. If we are to ask our communities and co-workers outside of school nutrition to support us we need to make sure we’re sharing what we do.

School meals are a modern-day miracle.

What seems ordinary to you is amazing to others. 

What you see every day is a massive eye-opener for most of the population. 

An average day for you would blow most peoples’ minds.

Someone once asked me, referring to school nutrition, “When are you done? When do you stop marketing?” My response was something like, “When McDonalds is done. Or when Coke is done. Or when Taco Bell stops.”